Cannes Lions 2025 Innovation Shortlist

Painvisible / VML Madrid / Aritium

The Cannes Lions 2025 Innovation Lions Shortlist is here, and it’s packed with bold ideas redefining the intersection of creativity and technology. This year’s contenders showcase how brands and agencies are leveraging everything from AI and robotics to immersive tech to tackle real-world challenges and elevate consumer experiences. Whether it’s a data-driven sustainability initiative or a groundbreaking use of wearable tech in healthcare, the shortlist highlights work that isn’t just inventive—it’s transformative. As the industry eagerly awaits the winners, these campaigns remind us that innovation remains the driving force behind marketing’s most exciting breakthroughs.

You can see the full shortlist here

Self-Packing Cheese / Ogilvy Columbia, Bogota / Nestle

Fixables / LePub, Amsterdam / Philips