Cannes Lions 2025 Glass Shortlist

Written By John McPartland

AXA - Three Words / Publicis Conseil, Paris / AXA

The Cannes Lions 2025 Glass Lions Shortlist has been revealed, shining a spotlight on campaigns that challenge stereotypes and push for cultural and gender equality. This year’s contenders are a testament to the power of purpose-driven creativity, with work tackling everything from pay equity to systemic bias in healthcare. Among the highlights are campaigns that reimagine representation in advertising and initiatives that spark meaningful conversations around inclusion. As one of the festival’s most socially conscious categories, the Glass Lions continue to celebrate ideas that don’t just inspire—they ignite change.

You can see the full shortlist here

Real Beauty / Ogilvy UK, London / Dove

The 'Paralympic Dream' Campaign / adam&eveDDB, New York / The International Paralympic Committe

John McPartland
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