Cannes Lions Ones to Watch

Written By John McPartland

With Cannes 2026 just around the corner, we spoke with some of the industries leading creatives to get their take on the work they believe could be in contention within Pharma and Health & Wellness. From hard hitting branded pharma work to turning creators into commerce, some of these pieces have already picked up heavy metal at OneShow and Clio Health, so will they see more come next week.

Pharma

We Rise – Incyte

Nyestalgia - Biogen

Broken Records - Alexion

Gen See – IZERVAY

Health & Wellness

Vaseline Originals -  Vaseline

Naga Saint Eye Test - Eyebetes

Periodic Fable - The Ordinary

Infinite Saari – Red Dot Foundation

Beat Cancer Off - Fuck Cancer

Own your Flow – Kotex

Peak Exposure - Melanoma Fund

John McPartland
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A Closer Look at Gen See