Cannes Lions 2025 Pharma and Health & Wellness Shortlists

The buzz is building for Cannes Lions 2025, and the recent unveiling of the Health & Wellness and Pharma Lions shortlists has certainly set the tone. While the full impact of these campaigns won't be truly felt until the Grand Prix and Gold winners are revealed, the shortlists themselves offer a fascinating glimpse into the current pulse of healthcare communication. It's a testament to the evolving landscape of medical marketing, where creativity and genuine human connection are increasingly taking center stage alongside scientific rigor. Winners will be revealed on Monday alongside this year’s Healthcare agency and network of the year.

You can see the full Pharma shortlist here and the full Health & Wellness list here.