Cannes Lions 2025 Health & Wellness Winners
Vaseline Verified / Vaseline / Ogilvy Singapore
The Cannes Lions Health and Wellness category has concluded, revealing the campaigns that have set new benchmarks for impactful communication in the sector. This year's awards underscore a growing sophistication in health messaging, prioritizing authentic engagement and measurable outcomes. Picking up this years Grand Prix is Vaseline Verified by Ogilvy Singapore. By tackling myths and misinformation about their product online, they turned millions of social channels into media space for Vaseline. A perfect blend of humour, health misinformation and channel choice showed that even an old brand can still tap into the cultural zeitgeist.
There were 6 Golds awarded this year:
Zip Code Exam / Equality Health Foundation / Area 23, An IPG Health Company
Nigrum Corpus / Idomed / Artplan Sao Paulo
Sightwalks / Cemento Sol / Circus Grey
Group Therapy / AXA / VML Paris
The Count / SickKids Foundation / FCB Toronto
The Best Place in the World to Have Herpes / New Zealand Herpes Foundation / Finch
These campaigns, alongside other deserving recipients, demonstrate a powerful evolution in healthcare communication, proving that empathy, education, and artistic excellence can drive significant health outcomes.
Grand Prix
Vaseline Verified - Vaseline - Ogilvy Singapore
Gold
Zip Code Exam - Equality Health Foundation - Area 23, An IPG Health Company
Nigrum Corpus - Idomed - Artplan Sao Paulo
Sightwalks - Cemento Sol - Circus Grey
Group Therapy - AXA - VML Paris
The Count - SickKids Foundation - FCB Toronto
The Best Place in the World to Have Herpes - New Zealand Herpes Foundation - Finch
Silver
Don’t Sleep On Saquon - Unisom - The Martin Agency
Creamotherapy - My Doctors Recipie - Havas Lynx
Memento Beer - Abracerva - Ogilvy Health New York
The Mind Guardian - Samsung - Cheil Worldwide Madrid
Omnilivery - Omni - Saatchi & Saatchi France
Missed Birthdays - ITV X Calm - adam&eveddb
Drops Of Hope - Kimberly-Clark - FCB New York
Breastmilk Money - Herconomy - Serviceplan, Munich
ZIP Code Exam - Equality Health Foundation - Area 23, An IPG Health Company
Naga Saint Eye Test - Eyebetes Foundation - Godrej Creative Lab
The Rarest Stars Shine Brightest - Montefiore Einstein - Alto New York
Bronze
Don’t Sleep On Saquon - Unisom - The Martin Agency
The Shaded Route - Hungerstation - VML Riyad
Interface Of Humanity Powered By NTT - NTT Human Informatics Laboratories - Dentsu
Her Dome - Government Of The State Of São Paulo - DPZ
Never Just A Period - Bodyform - AMV BBDO
This Is Not A Game - Movistar - VML Mexico City
Nigrum Corpus - Idomed - Artplan Sao Paulo
Drops Of Hope - Kimberly-Clark - FCB New York
The University Of Dyslexic Thinking - Made By Dyslexia X Virgin - DDB Melbourne
Diary Of A Head Injury - Headway - Assembly
Visiongram - Japan Blind Judo Federation - Dentsu
Sickle Cell Ball - NewYork-Presbyterian - Havas New York & Deloitte Digital
The Trial (Film) - All In Action Fund - Klick Health
The Count - Sickkids Foundation - FCB Toronto
The Rarest Stars Shine Brightest - Montefiore Einstein - Alto New York
