The Real Crown Jewels
The OddBalls Foundation unveils dazzling jewel-encrusted ‘Crown Jewels’ featuring over 500 diamond cut jewels to remind men to check their most valuable assets .
It comes as research reveals 40% British adult males wouldn’t feel confident recognising key symptoms or what to look out for and over half (53%) admit they don’t check themselves regularly
One in five (21%) say they would only seek medical advice if changes or symptoms didn’t go away
Campaign devised and executed by leading creative PR agency Taylor Herring.
A leading testicular cancer charity has unveiled a pair of jewel-encrusted “Crown Jewels” on a plush velvet cushion to remind men that their most valuable assets need checking.
Housed in a museum-style glass case, complete with curator’s notes, the installation reimagines Britain’s most famous valuables with a cheeky twist designed to raise awareness and start conversations.
Conceived by creative shop Taylor Herring , the sparkling pair was painstakingly created over two months and features more than 500 individual high grade crystal stones by hand to create the priceless ‘object de art’.
New research commissioned by the charity reveals that four in ten British male adults are completely unaware of the key symptoms and don’t feel confident about what to look out for.
Further findings revealed that over half of the men surveyed admit they rarely if ever check themselves and more worryingly, with 68% saying that fear and embarrassment might stop them consulting a GP immediately if they found an abnormality.
Over half of those surveyed (51%) said they had never discussed the issue with friends, partners or family but reported they would be more likely to check themselves with better education, reminders, and more open conversations, particularly through relatable campaigns and real-life stories.
Kieran Kelly, Managing Director at The OddBalls Foundation said: “Each year in the UK, more than 2,000 men are diagnosed with testicular cancer. Caught early, it’s highly treatable – yet our research suggests many men still don’t check themselves properly. Our campaign aims to spark a national conversation - and save lives - by using humour to tackle a topic many men still avoid.
Britain protects its Crown Jewels with armed guards and bulletproof glass – we’re just asking men to give theirs 30 seconds of attention in the shower – it could be lifesaving”
The Real Crown Jewels were unveiled in London to mark the launch of Testicular Cancer Awareness Month. The sculpture will go on to form the centrepiece of a national tour across universities, shopping centres, and sporting venues throughout April.
The exhibit will form part of a summer tour, including The OddBalls Foundation Festival, where visitors will be able to learn more about spotting symptoms and how to go about checking themselves.
The OddBalls Foundation summer tour dates:
Sheffield Hallam University - 21.04.2026
University of Leeds - 28.04.2026
University of York - 07.05.2026
Surveyor 7s, Richmond - 08.05.2026
The OddBalls Foundation Festival 2026 - 30.05.2026
London Craft Beer Festival - 17.07.2026
Camp Bestival - 30.07.2026
More dates to be announced shortly. Additional information can be found on the website here: Testicular Cancer Talks – oddballsfoundation
Testicular cancer is the most common form of cancer for young men aged 25-40 years old. In the UK roughly 6-7 men are diagnosed each and every day. Common symptoms to look out for include swelling or lumps in the testicle, any discomfort or a heavy scrotum.
The OddBalls Foundation advise checking for symptoms monthly, starting by using both hands to feel one testicle at a time and rolling the testicle between your thumb and finger to feel for any lumps or changes in size.
Men should also familiarise themselves with the spermatic cord and epididymis tube and bear in mind that it is normal for one testicle to be larger than the other.
Men can find more information on how to check yourself can be found here: Check Yourself Guide – oddballsfoundation
