Thinx’s Limited-Time Blood Spell Collection Launches on the Spring Equinox

Period underwear brand Thinx has introduced a new, limited-edition collection dubbed "Blood Spell," which incorporates actual enchantments cast by a real-life witch. Launched on March 20th to coincide with the Spring Equinox, the collection aims to tap into themes of manifestation and renewal, leveraging the concept of "blood as a powerful spell enhancer."

The "Blood Spell Collection" features three themed enchantments developed in collaboration with modern witch @lizzieandthebats and creatives from Gut Miami. Each piece of period underwear is imbued with a specific magical intention.

The collection includes:

• The Confidence Spell: A Thinx Teens Active Mesh Bikini, which the brand states is "charmed for courage, bold energy, and expert-level strutting." Thinx guarantees up to 12 hours of leakproof protection.

• The Money Moves Spell: This item, a Thinx for All Everyday Comfort Lace Brief, is described as being "enchanted for lucky timing, fresh opportunities, and abundance flowing your way," allowing wearers to "stay focused on what’s coming, not what’s leaking."

• The Love Spell: A Thinx Ultra Soft Hi-Waist piece, this item is "enchanted for meet-cutes, magnetic glances, and being in the right place at the right time," encouraging a focus on "connection, not your cycle."

While the brand cannot guarantee the magical enchantments will manifest, Thinx affirms its commitment to providing up to 12 hours of leakproof protection with the underwear.

The "Blood Spell Collection" will be available for one week only, starting March 20th, and can be purchased on Thinx.com and the TikTok Shop, while supplies last.