A Healthy Super Bowl

Beyond the touchdowns and the dazzling halftime show, the Super Bowl once again delivered its annual advertising spectacle, with brands vying for precious seconds of screen time. This year, the health and pharmaceutical sector made a significant push, showcasing a range of campaigns from direct-to-consumer drug ads to wellness initiatives.

Here we rank which health and pharma spots truly resonated, which fell flat, and who managed to break through the noise to make a lasting impact on millions.

Whilst this year saw more pharma spots than ever before, the gulf of quality between them and consumer remains significant.

01.

Dove - The Game is Ours

02.

Hims & Hers - Rich People Live Longer

03.

Novartis - Relax Your Tight End

04.

Blue Square Alliance - Sticky Note

05.

Wegovy - A New Way

06.

Ro - Healthier on Ro

07.

Boehringer Ingelheim - Mission: Detect the SOS