Rich Levy Inducted Into The Creative Floor Awards Hall of Legends.
When Rich Levy walked onto the stage at this year’s Creative Floor Awards to receive the Legend Award, it wasn’t just another line on his already impressive résumé. It was a moment of recognition from the industry’s toughest critics—the creatives themselves. We sat down with Klick Health’s Global Chief Creative Officer to talk about legacy, leadership, and what it really means to be legendary.
CreativeRounds (CR): Creative Floor doesn’t hand out the Legend Award lightly. What did it mean to you personally to receive that recognition from your peers?
Rich Levy (RL): I believe a leader is only as strong as the team they build and the company they stand alongside. I’ve been fortunate to collaborate with some of the most talented creative minds in the industry, as well as agency leaders who truly value creativity and transformative work. For me, this recognition is a reflection of the incredible people I’ve had the privilege to work with—it means I’ve done my job well by surrounding myself with and championing amazing talent.
CR: You’ve had an impressive journey growing agencies into the biggest and most creative shops in the industry, and your impact at Klick Health has been revolutionary. Looking back, what were the defining moments that shaped your creative philosophy and what drives you every day at Klick?
RL: My creative philosophy hasn’t changed since day one: cherish great ideas. Without a great idea, you have nothing. From there, it’s about honouring the idea through powerful storytelling, world-class craft, and thoughtful simplification—ensuring it always shines through loud and clear.
CR: Klick is often seen as a challenger in the healthcare space—being independent and blending tech, creativity, and culture. How do you keep your teams pushing boundaries in an industry that can sometimes feel risk-averse?
RL: I have to smile at this question—our brand purpose literally states that it’s our job at Klick to “hack the boundaries of health.” Pushing limits is built into our DNA. I never need to convince the teams to keep stretching; it starts with our founders and flows through every person at Klick.
CR: Awards like this inevitably spark conversations about “legacy.” When you think about your impact on health and pharma creativity, what do you hope the next generation takes away from your work?
RL: I hope my legacy is that I always did things the right way—by championing ideas, helping people grow in their careers, and supporting work that made a lasting impact in the world. Above all, I aspire to be remembered for leading with kindness, empathy, passion, and purpose.
CR: Every legend has advice for those coming up behind them. If you could give one piece of brutally honest advice to a young creative just entering healthcare advertising, what would it be?
RL: The best ideas always come from shared human experience. Start with a great idea, understand the story you want to tell, and consider every element as an opportunity to elevate it with craft. Never be afraid to be passionate about your work. Some great ideas won’t make it into production, but that doesn’t diminish their greatness. Don’t second-guess your talent. Stay curious. And work really, really hard. I often joke that the harder I worked, the luckier I became. And I’ve been incredibly lucky to spend my career doing what I love—with people I genuinely admire—for a very long time.
CR: Finally, what is your all time favourite piece of work in healthcare that you’ve been a part of and why?
RL: My favourite piece is always the next one. I don't look back that much. I prefer to continue to look forward. When my career is over, I promise I'll take a moment to look back. But not yet.
