The Creative Rounds Global Health Rankings 2025

Looking back at 2025, healthcare advertising felt like the year the industry finally admitted it was in the trust business, not just the awareness business. Campaigns leaned harder into real patient voices, clearer risk communication, and plain-language storytelling, while AI quietly moved from buzzword to backbone, powering segmentation, content optimisation, and adaptive journeys behind the scenes. Brands that thrived were the ones that treated every touchpoint as a moment to educate rather than simply promote, embracing social platforms, creators, and community partnerships to meet patients where they actually are. At the same time, growing scrutiny around data privacy, misinformation, and health equity forced marketers to confront uncomfortable questions about who gets targeted, how, and why. If 2024 was about experimentation, 2025 was the year healthcare advertising started to grow up.

Our rankings mark the best of the best. The most awarded campaigns in Pharma and Health & Wellness, and the agencies that have pushed the industry forwards. Whilst the agencies and work that features are the pinicle of our industry, they are backed up by countless agencies that continue to push the envelope, experiment, and nurture talent for years to come. Looking at the work in this years rankings fills us not just with jealousy, but with boundless optimism of what’s to come next. 

Thanks to our partners at Clio Health, for their ongoing support and partnership in helping to continue to drive better work, leading to better outcomes.

”What makes these rankings resonate is their sense of momentum. The work recognized here reflects creativity in motion: ideas that respond to real human needs, challenge established norms, and push health communication forward with intention and care. These are not just benchmarks of craft, but contributions that help shape culture and influence outcomes.”

Emily Seal, Executive Director, Clio Health