LIA Health & Pharma Winners Announced

The London International Awards (LIA) today announced the winners in its Health and Pharma categories, honoring the year’s most creative and impactful work in healthcare communications.

In Health & Wellness, the coveted Grand LIA went to Vaseline Verified by Ogilvy Singapore, a campaign praised for its bold, culturally resonant approach to tackling alternative ways to using Vaseline to help tackle health misinformation. The campaign also picked up Grand LIAs in Direct & Use of Social and Influencers.

The Pharma Grand LIA was awarded to Glowing Relief by de la Cruz Ogilvy, Puerto Rico, an inventive initiative that used bioluminescent labels to help an ageing population take medicines during rolling blackouts. It also picked up a Grand LIA in Design.

The Health & Wellness Craft Grand LIA was claimed by Never Just A Period from AMV BBDO London, a powerful, meticulously crafted campaign that challenged stigma and misinformation around menstrual health.

No Grand LIA was awarded in the Pharma Craft category this year.

Jury members praised the winners for combining creativity with tangible social impact. “These campaigns demonstrate that health communication can be both artistically brilliant and life-changing,” said one juror.

The full list of winners across all categories is available here.