LEO Pharma Encourages People With Chronic Hand Eczema to Express Yourself

LEO Pharma has launched a new campaign, ‘Express Yourself,’ a powerful initiative designed to raise awareness about Chronic Hand Eczema (CHE) and inspire patients to take control of their condition by consulting a dermatologist.

The campaign showcases how our hands are more than tools—they’re an extension of how we communicate. Helping us illustrate a point, express satisfaction or disappointment, and connect with others. But for those living with CHE, this natural form of expression can feel like a source of shame. Painful symptoms such as chapped, sore, and flaky skin often lead patients to hide their hands, aware of the judgmental looks they may receive.”

The ‘Express Yourself’ campaign is a call to arms—a rallying cry to empower individuals with CHE to reclaim their confidence and seek professional care.

Through striking visuals and deeply personal storytelling, the campaign sheds light on the physical and emotional toll of CHE while offering hope and motivation for patients to take action.

The campaign was produced by Ogilvy Health UK, with photography by award winning photographer Sun Lee.